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Revlon Reveals New Growth Plan

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By: Jamie Matusow

Editor-in-Chief

With its acquisition of Elizabeth Arden in September 2016, Revlon has re-evaluated its future path. The combined beauty company, now worth $3 billion, has unveiled a new organizational structure to manage a diverse portfolio of iconic brands with product offerings in color cosmetics, skin care, fragrance, hair color and hair care, beauty tools, men’s grooming products, antiperspirants and other beauty care products sold in approximately 150 countries through a variety of distribution channels.

The new brand-centric structure is built around four global brand teams—Revlon, Elizabeth Arden, Fragrances and Portfolio Brands—and is “designed to optimize and focus on building brand equity and delighting and winning with beauty consumers.”

In addition, a new customer-facing regional structure will optimize global sales and brand presence behind five regions in North America; Europe, Middle East & Africa; Asia; Latin America, which includes Mexico; and Pacific, which includes Australia and New Zealand.

Departments, including Finance, Human Resources, Supply Chain, Research & Development, Legal, and Communications & Corporate Social Responsibility, will also be reorganized. 

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